Are your B2B customers more cautious, more demanding and less loyal than they used to be? Is it more and more difficult for your sales people to secure appointments? Are you finding it difficult to break into new markets or launch new products.

The way decision makers interact with potential suppliers has changed dramatically in recent years. They no longer wait to be informed by their suppliers but seek out the information they need to make a purchasing decision. Marketing techniques have changed to address new market demands and current best practice is based on inbound (pull) marketing.

There is a mass of inbound (content) marketing advice online but there are several problems that are rarely mentioned. Our experience shows what is actually required for best results is a combination of the best inbound and outbound marketing has to offer. Over 20 years traditional B2B marketing experience combined with over 4 years experience of inbound marketing has resulted in a unique understanding of the issues.

Access our FREE B2B marketing process E-Book by joining our mailing list (below).



We are marketing mentors delivering advice, guidance and support to start up and medium sized businesses involved in manufacturing, technology, distribution and B2B services

Want to know more? Then go to our ask a question (no obligation and no cost) page, call 01670 513378 or Email phil@striga.co.uk




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